AMNESIA

AMNESIA Festival is a fictional yet fully realized festival concept I created to showcase my skills in Art Direction, branding, and UI/UX design. The idea was simple: build an entire universe from scratch — the identity, the visuals, the app, the flows, and the overall vibe — and turn it into something that feels real enough to exist tomorrow. The core of the identity is built around the Anton typeface, which I distort and reshape into a signature logo. This typography treatment has become part of my personal design style: bold, stretched, loud, and instantly recognizable. It sets the tone for AMNESIA’s world — a mix of rave culture, futuristic energy, and clean modern design. I designed the whole user experience of the festival, starting with the main app screens: the event program, ticketing flow, dynamic “Buy Tickets” interactions, and even a simulated Apple Pay checkout. The prototype feels functional and believable, down to small details like loading animations and system-style notifications confirming star credits being added to the wallet. The app includes a complete cashless system with a virtual balance called “Stars,” top-up options, a QR payment screen, transaction history, and a polished wallet interface. I wanted the experience to feel premium but simple — something designed for real crowds during a real festival. To extend the immersion, I also created a custom festival map, illustrated in a stylized, playful isometric look. Users can scroll across the site, explore food stands, bars, and entrances, and navigate through an interface that reacts like a real mobile app. Everything is unified through the same visual direction, ensuring consistency across the entire experience. The project goes further with mockups of merch, posters, badges, social previews, and a website aesthetic. Every asset reinforces the AMNESIA identity and its universe. The goal was not just to design screens, but to build a brand that feels alive — a world with its own personality, visuals, and atmosphere. AMNESIA is one of my most complete portfolio pieces because it shows what I can do end-to-end: create a concept, shape its identity, define the art direction, design interfaces, prototype interactions, and bring the whole thing together with a coherent visual style. Even though it’s fictional, I approached it exactly like a real client project, giving it depth, logic, and professional execution.